Trade press piece on Brewlane's new roastery and subscriber growth.
Brewlane opens its first roastery outside London as subscriptions pass 20,000
News monitoring
News monitoring that skips the stories about someone with your name
If your company shares a name with a town or a footballer, a news alert for that name is mostly noise. Sniffington searches Google News for your exact name and has the AI set aside the stories about somebody else.
What it finds
- Coverage in trade press and local papers
- Funding and acquisition news about competitors
- Articles quoting your founders
- Roundups and best-of lists that include you, or leave you out
An example from the feed, with the AI's note on top
How it works on News
- We search Google News with your brand name in quotes, in the language and country set on the brand.
- For a name with other meanings, add an anchor word such as your category. News searches then look for your name together with it.
Questions
Is News monitoring on the free plan?
Yes, on every plan, and News searches never count against your plan's allowance. Free checks it daily.
Do I need a News account?
No. Sniffington reads what's public, with no account and nothing to install.
What happens to posts that aren't about me?
The AI reads every post against one sentence about what you make. Posts about something else that shares your name go to Ruled out, each with a note saying why, one click from coming back.
Will it post or reply for me?
No. It never posts anything. You decide what to answer.
Type your brand. See who's talking.
Free for one brand. Upgrade when it earns its keep.