Sniffington vs Brand24
We make Sniffington, so weigh this accordingly. Brand24 is a long-running media monitoring suite that adds Facebook, podcasts, reviews and newsletters, with PDF and white-label reports. Plans run from $249 to $699 a month on monthly billing, and some platforms only come with the higher plans.
| Feature | Sniffington This is us | Brand24 |
|---|---|---|
| Paid plans from | $19 | $249 |
| Free plan or trial | Free plan | 14-day trial |
| ✓ | ✓ | |
| X | ✓ | ✓ |
| TikTok | ✓ | Team plan and up |
| YouTube | ✓ | Team plan and up |
| ✓ | ✓ | |
| ✓ | Team plan and up | |
| AI relevance check | Yes, with a reason for every post it drops | Sentiment; filtering is an add-on |
| API | Every plan, MCP included | Paid add-on |
| Open source | ✓ | – |
Brand24 prices from brand24.com/prices/, checked 3 October 2026. Brand24 is $199 a month on the cheapest plan when billed yearly. Its two pricing pages list different API prices, so we only say it costs extra.
Where Brand24 wins
- Facebook, Quora, podcasts, review sites and newsletters.
- Client reporting: PDF and white-label reports.
- Real-time checks on Pro and above.
Where we win
- TikTok, YouTube and LinkedIn on every plan, the free one included.
- Agency at $199 a month covers twenty brands. Brand24's cheapest plan is $249 for three keywords.
- The API comes with every plan. Brand24 charges extra for it.
- The whole app is open source, and the self-hosted edition is free.
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