Your brand shares its name. Here's what that does to your alerts
Real numbers from three brand checks: how many posts that match a brand's name are about something else, and four ways to stop namesakes flooding your feed.
The blog
Notes on social listening, namesakes and AI agents, with numbers from real checks. RSS
Ask your AI agent what people said about your brand today
Connect Sniffington to Claude, ChatGPT, Cursor or Codex over MCP, then ask what needs a reply. What it can do, what it can't, and how to keep it read-only.
Free ways to watch Reddit, Hacker News and Bluesky for your brand
The free tools worth using to track brand mentions on Reddit, Hacker News and Bluesky, what each one covers, and where free stops being enough.
Type your brand. See who's talking.
Free for one brand. Upgrade when it earns its keep.