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Instagram monitoring

Instagram monitoring: reels, hashtags, tags and your comments

Sniffington searches Instagram reels for your name, collects new posts under the hashtags your customers use, like #yourbrand or #yourbrandathome, and finds posts that tag your account. Add your handle and it also reads the comments under your newest posts, where customers ask and complain.

What it finds

  • Reels that say your brand's name in the caption
  • Posts that tag your account, even when the caption never names you
  • New comments under your own newest posts: questions, complaints and praise
  • Customer photos under your brand hashtag
  • Comments under a creator's post about you
  • Captions comparing you with a competitor

An example from the feed, with the AI's note on top

Instagram@thelittleflat1dLow 24

Customer photo of a finished reading corner with the Kindlewood bench.

Finally finished the reading corner. The Kindlewood bench took 20 minutes to build and the cat has already claimed it. #kindlewood #smallspaceliving

+ PositivePraise

How it works on Instagram

  • Reels are searched by your brand's names. Posts under the hashtags you add are kept only when the caption also contains one of your keywords, so a busy hashtag can't flood the feed.
  • Add your Instagram handle to the brand and your own posts are left out, posts that tag your account come in even when the caption never names you, and the new comments under your newest posts are read.
  • Only public posts can be searched. Stories and private accounts are out of reach for everyone, us included.

See plans and prices

Questions

Is Instagram monitoring on the free plan?

Yes. Free checks Instagram once a week for one brand, within 150 metered searches a month. Founder checks it daily, Portfolio and Agency every 6 hours.

Do I need a Instagram account?

No. Sniffington reads public posts. Add your own Instagram handle to the brand so your own posts stay out of the feed.

What happens to posts that aren't about me?

The AI reads every post against one sentence about what you make. Posts about something else that shares your name go to Ruled out, each with a note saying why, one click from coming back.

Will it post or reply for me?

No. It never posts anything. You decide what to answer.

Type your brand. See who's talking.

Free for one brand. Upgrade when it earns its keep.