Social listening and competitor intelligence platform

Never miss a mention,
a lead or a thread to join

Free to start. Sniffington finds the posts about your brand and your competitors, ranks them by buying intent and drafts a reply to any post you want to answer.

A free check of Reddit, Hacker News and Bluesky, in about 10 seconds. No sign-up.

Searches 13 platforms, 12 on the Free plan

What it did with two posts about Ledgerline

Redditr/smallbusinessu/tallyho_studio2hHigh 88

Three clients charged twice, and support hasn't answered in two days

Ledgerline charged three of my clients twice this morning and support hasn't answered in two days. Anyone else seeing double charges?

− NegativeBug report
Ruled out
X@jonnyhale4h

Ruled out: About Ledgerline Road in Leeds. Nothing to do with the invoicing app

Watched a documentary about Ledgerline Road last night. Didn't know the old rail tunnel was still under it.

How Sniffington works, in 43 seconds.

Brands watched with Sniffington

  • Whooshly
  • Pepys
  • QuoteSweep
  • Twinsona
  • Caldrin
  • ankur.works
  • Tough Trucks
  • Amped Rides
  • Sniffington

What it finds

  • Mentions of you and your rivals

    Posts about your brand and your competitors from thirteen platforms, with namesakes ruled out. A rival's posts are tagged complaint, praise, looking for an alternative or pricing talk.

  • Leads

    Describe your customer and every post gets a buying-intent score from 0 to 100: people asking which tool to use, or leaving a rival, rise to the top. A Leads view lists the strongest and an alert fires above a score you choose. It is a score, not a promise.

  • Threads to join

    Questions, bug reports and "which tool should I use" posts reach Slack, Teams or email as they land. Ask for a draft and Sniffington writes a reply in the post's own tone; you decide whether to post it.

Searched on: Reddit, X, TikTok, YouTube, Instagram, Facebook, LinkedIn, Threads, Bluesky, Hacker News, GitHub, Stack Overflow, news sites. How each is searched

Built for your role

Four ways in, one product.

Product Marketers

Track customer language, objections and competitor conversations.

For product marketers

Founders

Know what matters without living in Reddit and X.

For founders

Agencies

Monitor multiple brands without multiplying manual work.

For agencies

Developer Relations

Catch product questions and technical conversations early.

For developer relations

Signals go where you work

Urgent posts to Slack or Teams, digests and branded reports to email, everything else to your own code or your AI agent.

  • Slack and Microsoft Teams

    A message when a check finds an urgent post, or a daily digest, through an incoming webhook in Slack or a Workflows webhook in Teams.

  • Email digests and reports

    A digest of what mattered, and a branded report with your name and logo for a client or a boss.

  • Webhooks and API

    Signed webhooks and a REST API, for Zapier, Make, n8n or your own code.

  • AI agents over MCP

    Connect Claude, ChatGPT, Claude Code, Cursor or Codex and ask what happened: the agent reads your feed, your leads and your competitors' briefs.

Free for one brand.
Paid plans from $19 a month

Free covers twelve platforms with no card. Founder adds Facebook and daily checks on every platform; Portfolio and Agency add brands and checks as often as every 6 hours.

See pricing

Questions people ask Sniffington

What platforms does Sniffington monitor?

Reddit, X, TikTok, YouTube, Instagram, Facebook, LinkedIn, Threads, Bluesky, Hacker News, GitHub, Stack Overflow and news sites, by keyword. Instagram is also searched by hashtag and for posts that tag you, and on Instagram and Facebook we read the comments under your own newest posts. Facebook is on the paid plans. It reads public posts only.

How does Sniffington filter irrelevant mentions?

When you add a brand you describe it in a sentence and note what it gets confused with. An AI model reads every post against that. Posts about something else, such as a street, a band or another company, go to the Ruled out tab with the reason, and you can restore any of them.

Can Sniffington find buying intent?

Yes. Describe your customer and every new post gets a lead score from 0 to 100. A Leads view lists the strongest, each can be marked contacted or skipped, and an alert can fire on a high score. Posts are also categorised, including Buying intent, and rival posts are tagged when the author is looking for an alternative. Sniffington never contacts anyone on its own.

Is there a free plan?

Yes. Free covers one brand with five keywords on twelve platforms and needs no card. Hacker News, Bluesky, GitHub, Stack Overflow and news are checked daily and the other platforms weekly. Facebook, more brands and checks as often as every 6 hours come with the paid plans.

More questions (4)
What is Sniffington?

Sniffington is hosted social listening and competitor intelligence software. It monitors what people say publicly about your brand and your competitors across thirteen platforms, rules out namesakes with a written reason, tags what is left by category, urgency and buying intent, and sends the useful posts to a feed, alerts, reports, an API and an MCP server.

Can I monitor competitors?

Yes. Add a competitor by its website and Sniffington finds its X and LinkedIn handles, pricing page, blog feed and job board where the site shows them, then watches what people say about it. Competitors are part of every plan.

What competitor intelligence does Sniffington provide?

It covers what comes from public conversations and a few public pages. New posts about a competitor are tagged complaint, praise, looking for an alternative or pricing talk. Analytics charts share of voice by week, a one-page brief per competitor cites every post it uses, and a weekly digest goes out by email, Slack, Discord or Microsoft Teams. Page watch reports a price or headline change on a competitor's pricing page or home page, with before and after.

Can AI agents use Sniffington?

Yes. Sniffington is an MCP server on every plan, at sniffington.com/mcp. In Claude or ChatGPT, add it as a custom connector and sign in; Claude Code, Cursor and Codex sign in the same way or take an API key. An agent can read the feed, filter by intent or lead score, read a competitor's brief, mark posts done and check any brand.

Sniffington, at a glance

Sniffington is hosted social listening and competitor intelligence software. It monitors what people say about your brand and your competitors across thirteen platforms, filters out irrelevant mentions, and surfaces complaints, praise, comparisons, alternatives and buying intent. It also tracks changes on competitor pages and turns the useful signals into alerts, reports, competitor briefs and digests, API access and AI-agent workflows.

CategorySocial listening (also called social media monitoring) and competitor intelligence software. Hosted, nothing to install.
MonitorsYour brand (brand monitoring), your competitors (competitor monitoring), your keywords and a competitor's pricing page or home page.
FindsMentions, complaints, praise, comparisons, people looking for an alternative and buying intent.
FiltersRules out namesakes and irrelevant matches, with a written reason for each.
TracksCompetitor share of voice by week, conversation tags and price or headline changes on a competitor's pages.
DeliversA feed, email, Slack, Discord and Microsoft Teams alerts, reports, a weekly competitor digest, a REST API with signed webhooks and an MCP server for AI agents.
CoverageThirteen platforms (Reddit, X, TikTok, YouTube, Instagram, Facebook, LinkedIn, Threads, Bluesky, Hacker News, GitHub, Stack Overflow and news sites); twelve are on Free, Facebook is on the paid plans. Checks run on a schedule, not as a live stream.
PlansFree for one brand. Paid plans from $19 a month.
LimitsPublic posts only. Client reports carry your name and logo but are sent from Sniffington's address. It never posts or replies for you.
Data storageUnited States or European Union, chosen when you sign up.

Keep exploring: free tools, comparisons, alternatives and the blog.

Know what your market is saying before it costs you

Free for one brand. No card.

Start free See pricing