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Sniffington vs Awario

We make Sniffington, so weigh this accordingly. Awario monitors social networks, news, blogs and the open web, from $49 a month. It allows unlimited keywords per topic and large monthly mention allowances.

FeatureSniffington This is usAwario
Paid plans from$19$49
Free plan or trialFree planFree trial
Reddit✓✓
X✓✓
TikTok✓–
YouTube✓✓
Instagram✓✓
LinkedIn✓–
AI relevance checkYes, with a reason for every post it dropsSentiment only
APIEvery plan, MCP includedEnterprise only
Open source✓–

Awario prices from awario.com/pricing/, checked 3 October 2026. Awario showed us prices in euros; the dollar figures come from third-party price trackers and match them one to one. Starter is $29 a month billed yearly.

Where Awario wins

  • Facebook, Vimeo, blogs and the open web.
  • Big allowances: 30,000 new mentions a month on Starter.

Where we win

  • TikTok, LinkedIn, Threads, Bluesky and Hacker News.
  • An AI check on every post. Awario lists sentiment but no relevance filter.
  • The API comes with every plan. Awario keeps it for Enterprise.
  • The code is open source, so you can run it yourself for free.

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