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Social listening tools, compared
We make Sniffington, so this is our comparison and we're in it. Prices are from each vendor's own pricing page, checked 3 October 2026.
| Tool | Paid plans from | Free plan or trial | X | TikTok | YouTube | AI relevance check | API | Open source | |||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Sniffington This is us | $19 | Free plan | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | Yes, with a reason for every post it drops | Every plan, MCP included | ✓ |
| Stalkr | $29 | 100-mention trial | ✓ | ✓ | – | ✓ | – | Your own Page | Yes, except YouTube | Every plan | – |
| Octolens | $199 | 7-day trial | ✓ | ✓ | ✓ | ✓ | – | ✓ | ✓ | Every plan | – |
| Brand24 | $249 | 14-day trial | ✓ | ✓ | Team plan and up | Team plan and up | ✓ | Team plan and up | Sentiment; filtering is an add-on | Paid add-on | – |
| Mention | Not published | Trial, through Agorapulse | ✓ | ✓ | ✓ | ✓ | ✓ | Not listed | Sentiment | Paid add-on | – |
| F5Bot | $9.99 | Free plan (personal use) | ✓ | – | – | – | – | – | Gold plan and up | Platinum plan and up | – |
| Syften | $29.95 | 14-day trial | ✓ | Paid add-on | – | Paid add-on | – | – | Standard plan and up | Standard plan and up | – |
| Awario | $49 | Free trial | ✓ | ✓ | – | ✓ | ✓ | – | Sentiment only | Enterprise only | – |
Lowest paid plan, billed monthly, in US dollars. "Platforms" counts the ones in this table; several tools also cover forums, podcasts, reviews or news we don't list.
Each tool, in a paragraph
Stalkr
Stalkr is a newer mention tracker for Reddit, X, YouTube and your own LinkedIn Page, from $29 a month. Its API, webhooks and MCP server come with every plan, the trial included.
Octolens
Octolens tracks about fifteen platforms, developer and review sites included, and is built for B2B and developer-tool companies. Plans start at $199 a month, with an API, webhooks and MCP on every plan.
Brand24
Brand24 is a long-running media monitoring suite that adds Facebook, podcasts, reviews and newsletters, with PDF and white-label reports. Plans run from $249 to $699 a month on monthly billing, and some platforms only come with the higher plans.
Mention
Mention, now part of Agorapulse, monitors social networks, news, blogs, forums and review sites. It no longer publishes prices; the pricing page sends you to a demo.
F5Bot
F5Bot emails you when a keyword turns up on Reddit, Hacker News or Lobsters. It has run since 2017 and is free for personal use with five keywords; paid plans add AI filters, feeds and an API.
Syften
Syften watches Reddit, Hacker News, Bluesky and a long list of communities, from Indie Hackers to Slack groups and podcasts, from $29.95 a month. X and YouTube are paid add-ons, and it says plainly that it doesn't cover LinkedIn.
Awario
Awario monitors social networks, news, blogs and the open web, from $49 a month. It allows unlimited keywords per topic and large monthly mention allowances.
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